My newly planted strawberry plants are browning and dying. I planted them in strawberry mix, added strawberry food and water them often. What am I doing wrong?

• You don't say whether your strawberry plants are planted in the garden or in pots.
• Tui Strawberry mix contains the right balance of nutrients to give strawberry plants the best possible start and to promote flowering and fruiting.
• The brown foliage you describe sounds like the plants may have had too much fertiliser applied. 
• If planted in Tui strawberry mix and also an application of strawberry food, it will be a double dose of fertiliser for the plants. 
• Tui Strawberry food is not recommended for strawberries in pots and containers as it has no control mechanism and if over-applied there is a risk of burning plant roots.
• Tui Strawberry food is suitable for plants in the garden and can be applied every 4-6 weeks in the growing season.
• If you suspect the plants have had too much fertiliser applied put the sprinkler on to the plants for 10-15 minutes to flush out the excess fertiliser. 
• For strawberries growing in pots and containers use Tui Enrich Fruit, Citrus, Tree & Shrub controlled release fertiliser. 
• Once the plants start to flower liquid feed with a specialty liquid fertiliser such as Tui Superfood Strawberry liquid plant food. This will help promote flowering and improve fruiting as well as improving fruit flavour.